COM563 - Digital Media Communication

Homework Week 4

2008-02-07T18:34:00.000-05:00

Converging Digital Media - Class 3

2008-02-07T18:07:00.000-05:00

Converging Digital Media - Class 2

2008-02-07T17:47:00.000-05:00

MIcrosoft & Google Control the Internet?

2008-02-02T08:37:00.000-05:00

Microsoft Makes $44B Play for Yahoo

Consolidation Critic Warns Against Google/Microsoft Duopoly, Urges FTC to Avert Internet Consolidation

By Glen Dickson & John Eggerton -- Broadcasting & Cable, 2/1/2008 3:34:00 PM

In a move to better compete in Internet-search and related businesses against the growing colossus that is Google, software giant Microsoft made a cash-and-stock bid for Internet portal Yahoo.

In a letter to Yahoo’s board of directors, Microsoft CEO Steve Ballmerdeclared that the combination of Microsoft and Yahoo would deliver“maximum value” to shareholders of both companies and provide better service to their customers.“While online-advertising growth continues, there are significant benefits of scale in advertising-platform economics, in capital costs for search-index build-out and in research and development, making this a time of industry consolidation and convergence,” Ballmer wrote. “Today, the market is increasingly dominated by one player that is consolidating its dominance through acquisition. Together, Microsoft and Yahoo can offer a credible alternative for consumers, advertisers and publishers.”

Ballmer is obviously referring to Google, as its $3.1 billion acquisition of display-advertising firm DoubleClick was approved by the FTC in late December.

The announcement troubled Jeff Chester of the Center for Digital Democracy, who has been pushing the Federal Trade Commission to pay closer attention to the merging of Internet media, arguing that it is the next consolidation battleground. "Today's proposed acquisition, if consummated, will create a powerful interactive Internet duopoly in online media," he said in an e-mailed statement. "Google and Microsoft will have inordinate power to shape the online-communications marketplace, including journalism, entertainment and advertising. The once most potentially democratic of all mediums -- the Net -- is being shaped by the same powerful forces that consolidated the 'older' media of broadcasting and newspapers."

2008-01-30T15:40:00.000-05:00

The Future of Television Conference

2008-01-23T13:46:00.000-05:00

The Future of TV Conference held in NYC this past November brought together a myriad of industry professionals to talk about how TV must change to survive.

The Future of TV Conference

Blogging Intro

2008-01-20T12:46:00.000-05:00

WHAT'S A BLOG?

A blog is a frequently updated online journal. It's a place to place to share your thoughts, interests and ideas. For our purposes we'll say that a blog is your own Web site that you are going to update on a regular and ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.

Each student will be required to create their own individual blog. The topic area for student blogs will be CONVERGING DIGITAL MEDIA. Using readings, class discussions, and their own research, students will begin blogging at least twice a week on that topic. Professors will be checking the blogs regularly for the quality of postings and for how the blogs develop. Blogs are not meant to be personal diaries—they should be used as explorations of the topic of CONVERGING DIGITAL MEDIA. Focus of blogs may change over the semester, but as long as students post on professional topics and show that some thought and consideration has been put into the blog postings, there will not be any problems. Your blog postings must serve as a major resource for writing your final paper for the course. Poor blog entries will result in a poor final paper.

Start your own Blog

Go to BLOGGER.
Your individual Blog should be called DM{lastname}

Ten tips for writing your blog:

Make your opinion known
Link like crazy
Write less
250 Words is enough
Make Headlines snappy
Write with passion
Include Bullet point lists
Edit your post
Make your posts easy to scan
Be consistent with your style
Litter the post with keywords

These tips come from PROBLOGGER